Insight Genesis empowers you to create custom coastal and inland maps from sonar data recorded with the Lowrance, Simrad or B&G sonar unit on your own boat. Just follow three simple steps: Record. Upload. Use! If you’ve used a smart-phone, or shared a photo through social media, you can use Insight Genesis. Social Sharing is key to the future of marine mapping. Insight Genesis Social Map is an online database of coastal and inland maps generated and shared by fishing, cruising and sailing enthusiasts. Social Map allows you to easily summon and combine detailed contour maps of waters both close to home and around the globe.

And Social Map is constantly updated. Built on a base layer of existing contour charts, Social Map refreshes itself in near real-time with sonar data shared by the Insight Genesis community. New fishing holes are revealed for anglers, harbor charts updated for power cruisers, and sailing destinations revealed in never-seen-before detail.